Marketing and Customer Relationship Management (CRM) Policy
Last updated: 08/04/2025
At The Floor Men (“we”, “our”, or “us”), your privacy and trust are important. This Marketing and Customer Relationship Management (CRM) Policy explains how we collect, use, store, and protect your personal information to provide you with excellent service, personalized communications, and valuable offers. Whether you’re contacting us for a new floor, scheduling a service, or browsing our website, we are committed to safeguarding your information as a local Massachusetts flooring company.
1. Introduction
At The Floor Men, your trust is our priority. This Marketing and CRM Policy explains how we collect, use, protect, and share your information through our marketing and customer relationship activities in Massachusetts. We are committed to providing an outstanding customer experience while safeguarding your privacy and complying with all applicable laws.
2. Information Collection
Types of Information Collected:
We may collect the following types of information:
Name
Email address
Phone number
Mailing address (when provided)
Communication preferences
Details of service inquiries and support requests
Purchase and appointment history
Website and app interaction data (IP address, device, browser, cookies)
Feedback and satisfaction ratings
Sources & Methods:
Your information may be collected via:
Website forms (e.g., quote requests, contact forms)
SMS and email opt-ins
Phone calls and text messages
Social media and online ads
Analytics and tracking tools (e.g., cookies, Google Analytics)
3. Information Usage
Marketing Uses:
We may use your information to:
Personalizing communications and promotional offers
Sending updates about services, discounts, or new products
Tailoring content, recommendations, and ads to your interests
CRM Uses:
Providing customer support and answering inquiries
Sending appointment confirmations, reminders, and follow-ups
Managing loyalty programs, service histories, and satisfaction surveys
4. Consent and Preferences
We only send marketing communications if you have opted in, either online, by phone, or in person.
You can opt out at any time by clicking “unsubscribe” in emails, replying “STOP” to SMS, or contacting us directly.
To manage preferences, use the links in our communications or email us at [email protected].
5. Information Sharing and Third Parties
We respect your privacy and do not sell your personal information.
We do not sell your personal information.
We may share information with trusted third parties who help us operate (e.g., email/SMS providers, payment processors, marketing platforms), always under confidentiality agreements.
We may disclose information if required by law or to protect the rights, property, or safety of our company, customers, or others.
6. Data Security Measures
We use industry-standard security protocols to protect your data, including:
Encryption of sensitive data
Secure servers and restricted access
Regular staff training on privacy and security
Routine reviews of our security practices
7. User Rights and Controls
You have the right to:
Access the personal data we hold about you
Request corrections or updates to your information
Request deletion of your data (subject to legal retention requirements)
Withdraw your consent to marketing at any time
To exercise your rights, email us at [email protected] or use the contact page on our website.
8. Compliance and Legal Obligations
The Floor Men complies with all relevant privacy laws, including the Massachusetts Data Privacy Law and, where applicable, the California Consumer Privacy Act (CCPA). We follow best practices for privacy and data protection.
9. Changes to Policy
We may update this policy from time to time. If we make material changes, we will notify you via email or post a prominent notice on our website with the updated effective date. Please review this page periodically for the latest information.
10. Contact Information
For any questions, concerns, or requests related to this policy or your personal information, please contact us:
The Floor Men
Email: [email protected]
Website: https://thefloormenexperts.com/
Mailing Address: 6-Hemeon drive, West Yarmouth, MA
Thank you for trusting The Floor Men. Your privacy and satisfaction are our priorities.